Raw essentialism: Pusha T x Adidas

Client: Adidas
Scope: Experience Design
Experience and store concept for Pusha Ts EQT launch event at Art Basel Miami. Global retail toolkit creation.
Creative Director: ©Latitude

AdFed The Show: Gold Pin Winner

A Pop of color, inspired by David Hockney’s ‘Splash’ paintings.

Client: Gloverall
Scope: Art Direction
Photography art direction and look-book design for a British fashion label.
Design Director: ©Egelnick&Webb

Runners aren’t always running,
Hikers aren’t always hiking,
Cyclists…

Client: CamelBak
Scope: Go-to-market strategy and campaign
DTC and social media product campaigns, content and media planning, photo and video art direction.
Creative Director: ©Latitude

EQT: Transparent Attitude

Client: Adidas
Scope: Experience Design
Go to market strategy and retail design for adidas originals EQT I, II and III.
Creative Director: ©Latitude

A room with a view.

Client: British Land
Scope: Brand and Experience Design
Marketing communications including digital interactives for The Hempel Collection launch.
Design Director: ©EgelnickandWebb

More than just a barbershop, making a British lifestyle brand.

Client: The Unruly
Scope: Brand Design
Full brand, art direction and styling for this modern British barbershop.
Creative Director + Design: ©DavidWatersStudio

Bringing a classic look to North London.

Client: London Phoenix Cycle Club
Scope: Brand Design
Full race team kit and logo re-design.
Creative Director + Design: ©DavidWatersStudio

Heart + Hustle

Client: Adidas
Scope: Experience Design
Experience and store concepts for the adidas originals flagship in Wicker Park, Chicago.
Creative Director: ©Latitude

Client: Google
Scope: Brand Design
Part of the team that brought together the brand, campaign and icon design for the Google express delivery service, launched in 2015.
Design: ©Wolff Olins