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David Waters
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Bringing human-centered design, strategy, and research to life for a variety of leading global brands, over the last 20 years, in the UK and the US. I stay continually curious by finding the shared tension between consumer engagement, the product truth and the business objective – creating experiences with impact, that drive all three.
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I am currently the ECD at Street Factory, a fully integrated creative firm who build highly strategic, brand experiences that drive awareness, buzz, and affinity among the target consumer. Clients include; Adidas, Capital One, Google, Nike, Nikon and Red Bull.
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studio@davidwaters.co